Collision Repair Equipment Manufacturer & Trusted Supplier of Auto Frame Machines

Product Categories

Alignment And Straightening Systems

At the core of any collision repair operation, CELETTE’s alignment and straightening systems provide the foundation for accurate structural work. These bench systems enable technicians to secure damaged vehicles, establish precise reference points, and apply controlled pulling forces to restore chassis and body components to their original, OEM-specified dimensions.

Positioning Anchoring Fixtures

Accurate fixture positioning ensures that every repair starts from a verified reference point. CELETTE’s anchoring fixtures work in conjunction with frame machines to hold vehicle components in their correct positions during the straightening process.

Electronic Measuring System

CELETTE’s electronic measuring systems provide 3D dimensional verification against OEM specifications, documenting pre-repair damage and confirming post-repair accuracy. This documentation is essential for ADAS-equipped vehicles, where sensor alignment depends on the structural integrity.

Heavy Duty Repair Systems

Commercial vehicles, trucks, and specialty equipment require repair systems built for greater load capacities and larger footprints. CELETTE’s heavy-duty systems extend the same precision standards to these demanding applications.

WedgeClamp Systems

CELETTE’s WedgeClamp technology provides a modern aluminum floor-rail collision repair solution that uses compact rails, wedges, and clamps to anchor, pull, and measure vehicles in a single work bay, maximizing space and efficiency for modern body shops.

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AI Webtools

As a leading automotive repair equipment provider, CELETTE’s AI-powered platform provides data accessibility, repair planning support, and performance analytics through integrated digital tools.



CELETTE AI Webtools:

A Platform Elevating Global Repair Standards

Innovative Global Auto Repair Equipment Manufacturer
for Body Shops

In the fast-evolving automotive industry, CELETTE has long been at the forefront of collision repair equipment as a trusted manufacturer and supplier in the USA and around the globe. The CELETTE AI Webtools is an innovative system that leverages comprehensive data and AI-powered accessibility to set a new standard in collision repair technology.

This platform provides body shops with repair strategy guidance, dimensional data, traceability documentation, and performance analytics through a single integrated interface. For individual collision centers, AI Webtools streamlines repair planning and supports consistent quality across technicians. For OEM networks and multi-shop operations, the platform enables standardized procedures, centralized performance monitoring, and data-driven process improvement.

CELETTE continues expanding AI Webtools compatibility to additional metric benches, broadening access for facilities operating diverse equipment configurations.

Why Leading Body Shops Choose CELETTE Automotive Repair Equipment Provider

Collision centers and body shops select CELETTE as their repair equipment manufacturer of choice based on factors that directly affect repair quality, operational efficiency, and business sustainability:

OEM Approvals & Recognition: Direct manufacturer relationships ensure our body shop repair equipment meets factory specifications and supports certification program eligibility.

Accuracy & Replicability: Engineering precision ensures consistent results across repairs, reducing rework and supporting quality reputation.

Global Presence with Local Support: Worldwide manufacturing scale combined with a dedicated USA presence provides equipment availability and responsive service.

Decades of Innovation: Continuous R&D investment keeps CELETTE equipment aligned with evolving vehicle technology and repair requirements.

Training & Technical Resources: Comprehensive education programs and documentation maximize equipment utilization and technician capability.

AI Webtools & Digital Integration: Modern software platforms support data-driven repair planning and operational analytics.

Best Services

CELETTE: Beyond Equipment - Quality Service & Support.

Trainings

CELETTE's training center invites technicians and shop owners to develop structural repair skills through hands-on instruction covering bench setup, fixture positioning, measurement techniques, and pulling strategies.

Rental Services

CELETTE operates jig rental services, allowing shops with CELETTE benches to access vehicle-specific fixture sets from nearby rental centers, supporting lower-volume models and capability evaluation.

Customer Support

CELETTE's technical department offers assistance for equipment questions, troubleshooting, and operational guidance. Support is available Monday through Thursday from 8:30 AM to 12:00 PM and 1:30 PM to 5:00 PM, and on Friday mornings from 8:30 AM to 12:00 PM.

Request a Manufacturer Quote for Auto Frame Machines and Collision Repair Equipment

CELETTE provides consultation, configuration recommendations, and proposals for independent collision repair shops, OEM-certified body shops, dealership collision centers, fleet repair operations, multi-shop organizations (MSOs), and heavy-duty and truck repair facilities

Provide us with details about your shop size, typical vehicle mix, current equipment, and repair volume so our team can recommend appropriate configurations matched to your operational requirements. Contact CELETTE to schedule a consultation. 

Playlist

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Resources and News

Latest news & insights

A laptop computer in an auto repair shop. Shops need modern management software.

What to Look for in Collision Repair Shop Software

Key Takeaways Modern collision repair shop software connects estimating, claims, scheduling, parts, and customer communication in one workfile instead of parallel systems. Vehicle complexity (ADAS, multi-material bodies, EVs) and insurer expectations mean software that can’t keep pace with repair data becomes a liability rather than an asset. AI-assisted estimating and integrated OEM vehicle databases are […]

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A mechanic evaluating a car sent to his shop as part of a direct repair program

What is a Direct Repair Program? How Do Body Shops Qualify?

Key Takeaways A direct repair program is a formal agreement between an insurer and a collision repair shop, giving the shop steady referrals in exchange for meeting performance and equipment standards. Insurance direct repair program participation requires trained technicians, proper structural repair equipment, documented quality control processes, and consistent KPI performance. Shops must track metrics […]

Read More

Mechanics working under a lifted vehicle in an auto repair shop

How to Start an Auto Body or Auto Repair Shop

Key Takeaways: Auto body shops and auto repair shops are different businesses with different equipment, permits, and revenue models. Body shop startups typically cost $75,000 to $250,000+, while mechanical repair shops can start at $40,000 to $100,000+. Body shops require additional environmental permits for paint booths and hazardous waste that mechanical shops do not. Facility […]

Read More

A laptop computer in an auto repair shop. Shops need modern management software.

What to Look for in Collision Repair Shop Software

Key Takeaways Modern collision repair shop software connects estimating, claims, scheduling, parts, and customer communication in one workfile instead of parallel systems. Vehicle complexity (ADAS, multi-material bodies, EVs) and insurer expectations mean software that can’t keep pace with repair data becomes a liability rather than an asset. AI-assisted estimating and integrated OEM vehicle databases are […]

Read More

A mechanic evaluating a car sent to his shop as part of a direct repair program

What is a Direct Repair Program? How Do Body Shops Qualify?

Key Takeaways A direct repair program is a formal agreement between an insurer and a collision repair shop, giving the shop steady referrals in exchange for meeting performance and equipment standards. Insurance direct repair program participation requires trained technicians, proper structural repair equipment, documented quality control processes, and consistent KPI performance. Shops must track metrics […]

Read More

Mechanics working under a lifted vehicle in an auto repair shop

How to Start an Auto Body or Auto Repair Shop

Key Takeaways: Auto body shops and auto repair shops are different businesses with different equipment, permits, and revenue models. Body shop startups typically cost $75,000 to $250,000+, while mechanical repair shops can start at $40,000 to $100,000+. Body shops require additional environmental permits for paint booths and hazardous waste that mechanical shops do not. Facility […]

Read More

A technician inspecting a damaged unibody frame rail during collision repair diagnosis

A Practical Guide to Unibody Frame Rail Repair

Key Takeaways Whether a rail is repairable, sectionable, or a full replacement comes down to the kink-versus-bend distinction and OEM sectioning data. Bent rails typically respond to controlled pulling on a frame bench, while kinked rails indicate irreversible metal failure and usually need replacement. Sectioning follows manufacturer-specified cut locations and joint design. Improvising creates stress […]

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Connect with CELETTE Worldwide

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Frequently Asked Questions

What is an auto frame machine, and why does my body shop need one?

An auto frame machine is a structural repair bench that allows technicians to secure a damaged vehicle, measure the chassis and body dimensions, and apply controlled pulling forces to restore the structure to OEM-specified tolerances. This equipment is essential for modern collision centers because even moderate impacts can distort vehicle structure and compromise safety systems, suspension geometry, and ADAS sensor alignment if not corrected accurately. Investing in quality frame equipment from a reputable auto frame machine manufacturer ensures your facility can perform repairs that meet factory standards.

CELETTE designs and manufactures its own frame machines, benches, measuring systems, and jig solutions rather than rebranding third-party products. In-house engineering capabilities, combined with long-term partnerships with automotive OEMs, enable CELETTE to design and build benches and tooling that match factory specifications and digital CAD data. This manufacturing control ensures consistent quality, reliable parts availability, and equipment engineered specifically for professional collision repair applications.

As a leading body shop repair equipment manufacturer, CELETTE’s portfolio covers benches and frame machines, lifting and pulling platforms, floor straightening systems, universal and dedicated jigs, electronic and laser measuring systems, EV battery lifting devices, and complementary welding and riveting equipment. This comprehensive range allows body shops to source most structural repair equipment from a single integrated automotive repair equipment provider, simplifying procurement, training, and support relationships.

Yes. CELETTE functions as a dedicated collision repair equipment supplier through its USA presence and authorized distribution partners. Services include product sales, professional installation, technician training, spare parts supply, and technical support configured for North American collision center requirements. Shops across the country have access to the same equipment quality and support that CELETTE provides to facilities worldwide.

ADAS-equipped vehicles require highly accurate structural alignment so that sensors and cameras maintain their factory-calibrated positions within tight tolerances. Misalignment at the structural level can cause ADAS malfunctions that create safety risks for vehicle occupants and other road users. CELETTE benches, jigs, and electronic measuring systems support accurate ADAS repairs by referencing OEM data, measuring in three dimensions, and documenting final dimensions after repair completion.

Key evaluation factors include OEM approvals and certifications, bench length and width for your typical vehicle mix, lifting capacity specifications, compatibility with your preferred jig and measuring systems, EV and multi-material repair capability, technician training availability, and long-term manufacturer support. Shops should also calculate the total cost of ownership, including installation, training, and ongoing maintenance, and assess how the bench integrates into existing repair workflows and ADAS calibration processes.

Many independent shops successfully utilize compact benches or platform configurations that fit smaller facilities while still delivering OEM-level accuracy. When equipment utilization is planned effectively, the benefits of improved repair quality, reduced rework rates, and eligibility for OEM certification and insurer direct repair programs often justify the investment. CELETTE offers various configurations that allow smaller operations to access professional-grade structural repair capability scaled to their business volume.

CELETTE provides structured training programs, technical manuals, and ongoing support to help technicians master bench setup, jig positioning, measurement procedures, and pulling techniques. Training content addresses both foundational skills for new equipment users and advanced topics for experienced collision technicians adapting to EVs, ADAS-dependent repairs, and new body materials, including aluminum and high-strength steel.

CELETTE operates jig rental services and works with partners to provide flexible access options for vehicle-specific jigs without requiring the purchase of every fixture set. Rental arrangements prove especially valuable for lower-volume models, seasonal demand variations, or when testing new repair capabilities before committing capital. These flexible options extend the practical value of your CELETTE bench investment.

Shops can use the Contact or Customer Support forms on the CELETTE website or reach out directly to regional offices, including CELETTE USA, to request a customized proposal. Providing details about shop size, typical vehicle mix, current equipment, and repair volume helps the CELETTE team recommend appropriate bench configurations and equipment packages matched to your operational requirements.

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